A Season of Speed and Celebration: Simfiniti's Journey Through Racing, Events, and the Holiday Season

As we wish everyone Happy Holidays, we reflect on Simfiniti's journey — from launching India's racing simulator experience to hosting F1 events, leaderboards, and simulator racing activations across Hyderabad.

A Pause at the End of the Straight

There's something about the end of the year that invites reflection. A gentle lift of the throttle. A glance in the mirrors before committing to the next straight.

For Simfiniti, this holiday season isn't just about celebration — it's about recognising how an idea evolved into one of India's most exciting simulator racing experiences, spreading across venues, events, and communities.

As the year draws to a close, we'd like to wish everyone a very Happy Holidays, and share the story of a season defined by racing simulators, Formula 1 moments, and unforgettable live experiences.

From Concept to Creation: Building a Racing Simulator Brand

Every racing journey begins before the engine ever turns.

Simfiniti started with a clear intention: to create a realistic racing simulator experience in India that felt authentic, immersive, and accessible — not just for gamers, but for motorsport fans, social venues, and first-time racers.

From refining sim racing hardware, tuning force feedback, and designing rigs suitable for commercial use, the focus was always on one thing: Could this simulator make someone feel like a racing driver?

November 23rd: Launching Simfiniti at Mystery Rooms, Suchitra

On November 23rd, Simfiniti officially launched at Mystery Rooms, Suchitra, Hyderabad — marking the first public introduction of the Simfiniti racing simulator experience.

Surrounded by friends, family, and early supporters, the launch was intimate and personal. The simulators stood ready. One by one, people stepped into the cockpit. The reactions were immediate — focused faces, intense laps, and that unmistakable post-race smile.

What began as a launch soon became something more.

Mystery Rooms Becomes a Simfiniti Experience Centre

Thanks to overwhelming interest, Mystery Rooms, Suchitra naturally evolved into Simfiniti's first experience centre in Hyderabad. Visitors returned, brought friends, challenged each other on lap times, and began to see simulator racing not as a one-time novelty, but as a repeatable motorsport experience.

Today, the experience centre stands as a place where anyone can try racing simulators in India, compete on leaderboards, and discover sim racing without barriers.

Qatar Grand Prix Night: Leaderboards and Competition

With momentum building, Simfiniti hosted a Qatar GP simulator racing event, bringing competitive energy to the forefront. A live leaderboard tracked lap times. Winners emerged. Friendly rivalries turned serious.

This event showcased how simulator racing events can replicate the tension and thrill of real motorsport — transforming spectators into participants.

Abu Dhabi GP Finale: Simulator Racing Meets F1 Drama

The Abu Dhabi Grand Prix finale arrived with rare intensity — a three-way title fight that had fans across the world watching closely.

Simfiniti was present across Hyderabad with:

• Two racing simulators at Monastery Pub
• One racing simulator at Buffalo Wild Wings

Guests raced before the lights went out, challenged friends, and experienced the F1 finale in a completely new way.

The response was overwhelming: High footfall, long queues, continuous participation, and enthusiastic venue engagement. The simulators didn't just complement the F1 watch parties — they became a central attraction.

Christmas Carnival at T-Works: Ending the Year in Full Throttle

On December 25th, Simfiniti rounded off the year at a Christmas Carnival at T-Works, showcasing the scale and flexibility of its racing simulator setup.

With four simulators operating simultaneously, the event saw families racing together, first-time users turning competitive, and continuous engagement throughout the day.

The success of this event demonstrated how racing simulators for events can create high-impact, high-energy experiences across age groups and audiences.

A Clear Pattern: Why Simulator Racing Works

Across launches, F1 events, pubs, experience centres, and festivals, one pattern emerged consistently:

• People engage deeply
• Competition drives repeat play
• Social settings amplify excitement
• Simulator racing becomes a shared experience

This isn't just entertainment — it's interactive motorsport.

Looking Ahead: The Future of Sim Racing with Simfiniti

As the year closes, we're grateful for our venue partners, our early supporters, and every racer who set a lap time. Simfiniti continues to build India's sim racing ecosystem, bringing racing simulators to pubs, malls, events, and experience centres.

The journey has only just begun.

Happy Holidays from Simfiniti

Here's to reflection. Here's to momentum. And here's to a new year filled with faster laps, bigger grids, and deeper immersion. Happy Holidays from all of us at Simfiniti. We'll see you on the grid.